X/Twitter

@SnazzyBlocks
-130,000,000+ Views

Strategy:
Starting with a discord server around Fortnite cosmetic discussion with 500 members, I used that as a jumping off point to kick off my X/Twitter account that now has 14,000+ Followers but more importantly reaches millions of viewers every month.

Turning my channel into one of the biggest voices in the Fortnite gaming community took a few steps. I started off with collaborating with larger creators to pick up steam and eventually accelerated that growth by applying writing techniques and always keeping a close eye on what's trending in the community.

I also employed my Adobe Photoshop and After FX experience to make graphics for my posts that further boosted my account's reach. It was so successful that even larger and previously established creators asked me for help and tips so they could mirror my techniques.

Fortnite X Jesus
-5,500,000+ Views

Strategy:

Part 1: During Fortnite's midnight Christmas update a code name for the "twelve wisemen" was leaked spawning this tweet.

Part 2: Fortnite's community was getting outlandish with their predictions for the next IP's that would come to the game. To play on this, I made a tweet that used the leak and that topic of conversation. I combined them together, adding Palo as a leaker for credit, since the community knows him as a "not so serious" troll in the leaker community of Fortnite.

Fortnite OG Lootpool - Convo
-910,000+ Views

Strategy:
Part 1: Fortnite had just dropped Fortnite OG (classic verison of the game) bringing the concurrent player base to 5+ Million players on at all times. People began comparing OG Fortnite to modern Fortnite a lot, leading to this tweet.

Part 2: The critique around the lootpool was uniquely logical compared to the average discourse on X/Twitter, causing me to write the post in a more thoughtful tone. I also chose specifically to talk about shield potions in the game as it was the most controversial part and therefore had the most potential.

Fortnite Elastigirl Releases
-6,100,000+ Views

Strategy:
Part 1: Fortnite dropped the long awaited Incredibles collaboration and the Fortnite community had a lot to say about one of the characters in particular. Even the largest content creators threw their hats into the ring on the subject out of good fun leading to the post I wrote.

Part 2: The tone I used when writing this tweet was purposely chosen to mirror how silly it was, and I also used Gen Alpha terminology to make it even more ridiculous so that it would be obvious it was a joke, causing this tweet to go viral.